Regulars — Bring Your One-Time Guests Back | For Independent Restaurants
For independent restaurant owners

Your best guests came in once. Most of them won't come back on their own.

Regulars is a done-for-you comeback program for independent restaurants. We capture your diners, write the offers, and send the campaigns. You approve them and honor them at the table.

What it costs
$599/monthNo contract. Cancel by email.
Your time
~10 min a weekApproving offers. That's it.
Time to launch
About 7 daysFrom call to first campaign.
See if my restaurant is a fit

Three questions, about forty seconds. No slide deck, no pressure.

[ Server greeting seated guests ]

The check you never got to print.

They loved the food. They tipped well. They meant it when they said they'd be back. Then Friday came, someone suggested somewhere else, and you were never in the conversation — not because you did anything wrong, but because you had no way to be there.

Change the numbers. It's your dining room.

GUESTS WHO DIDN'T COME BACK
First-time covers a month100
Average ticket$35
If each returned once$3,500
Across twelve months$42,000
Revenue you never billed$42,000

Assumes one recovered visit per guest per year. Your real number depends on your list and your offers — this is arithmetic, not a forecast.

The honest division of labor.

The most common reason an owner says no to something like this is that it sounds like another job. Here's the actual split.

What you do

Roughly ten minutes a week
  • Approve the offers we write, or tell us to change them
  • Tell your staff to point guests at the QR card
  • Honor the offer when a guest brings it in

What we do

Everything else
  • Build the QR opt-in flow and print the table cards
  • Write every email and text, built around your margins
  • Send the campaigns on the nights you need traffic
  • Track redemptions and report what actually worked
  • Rewrite the offers that underperform

This is what your guests actually receive.

Two pieces, and that's the whole system. A card on the table that captures the guest, and a message that brings them back. Here they are, exactly as your guests see them.

THE COPPER FORK
Join our
VIP club.
10% off your table today,
just for joining.
Ten seconds. No app,
no card to lose.

Sits on the table, the check presenter, or the takeout bag. Printed and shipped to you as part of setup.

The Copper ForkMon 4:12 PM
Reply STOP to opt out

A different offer every week, written around your margins and aimed at the nights you need filled. Nothing sends without your approval.

You work with me directly

Not an account manager, not a ticket queue. Every offer is written by the person you talk to on the call.

Month-to-month, always

No contract, no notice period, no cancellation fee. One email ends it.

Founding price locked

$599/month held for twelve months, even as pricing moves for later restaurants.

You don't need a customer list to start.

Both situations work. They just start in different places.

You already have a list

Emails or numbers sitting in a POS export, a reservation system, or a spreadsheet you've never used. We clean it, import it, and your first campaign goes out in week one.

You're starting from zero

The QR flow starts collecting from your very first service. Every guest already walking through your door becomes someone you can invite back.

Give them a reason to come back.

Every offer is written around your menu, your margins, and your slowest shifts. Nothing goes out without your approval.

Taco Tuesday & margaritas

Fills a quiet weeknight with a package built to protect your pour cost.

Couples' date night

Turns a second visit into an occasion, on the night you choose.

Complimentary VIP appetizer

High perceived value, low plate cost. The cheapest reason to return.

$599 /month
Flat rate for guest lists up to 999 contacts
  • Complete setup, QR flow, and printed table cards
  • A new offer written and sent every week
  • Email and text campaigns, fully managed
  • Redemption tracking and monthly reporting
  • $100 of first-month message delivery included

The math, plainly: at a $35 average ticket, 18 recovered covers a month covers the program. Whether you clear that depends on your list size, your market, and the offers you approve. That's arithmetic, not a promise.

See if my restaurant is a fit

No contract. Cancel anytime with one email.

The questions people actually ask.

You're new. Why should I risk it?

You shouldn't risk much, which is why there's no contract. Cancel after month one with a single email and you'll have spent $599 and kept the guest list, which is yours either way. That's the whole downside, stated plainly.

Do I have to sign a contract?

No. Month-to-month, no notice period, no cancellation fee. Email me and it stops at the end of the billing cycle.

What if I don't have a customer list?

Most restaurants I talk to don't. The QR opt-in builds one from the guests already coming through your door. If you do have a list, we import it and start faster.

How much extra work is this for my staff?

One sentence at the table and honoring an offer at the register. No new system to learn, no tablet, no POS integration.

Won't I just be discounting people who'd come back anyway?

Some, and that's true of every offer. The difference is we aim at guests who haven't returned and at shifts that are already slow, so the discount buys a seat that would otherwise sit empty rather than shaving margin off a Saturday you'd fill regardless.

Do I need to change or connect my POS?

No. Regulars runs alongside whatever you already use. Nothing gets installed and nothing gets replaced.

Who owns the guest list?

You do. If you cancel, you get the full export. It isn't held hostage and it isn't used for anyone else.

What actually happens on the call?

Fifteen minutes, and I've already read your three answers before I dial. I ask what your average ticket is and which nights hurt most, then I tell you whether this is worth $599 a month to you — including when the answer is no.

See if Regulars fits your restaurant.

Three quick questions, then how to reach you. Takes about forty seconds.

  • You'll know on the call whether this is worth $599 to you
  • I'll tell you if it isn't — that's a real outcome, not a courtesy line
  • No slide deck and no second "discovery" call